Browsing by Author "Abhishek Kumar Maurya"

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Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India
(IGI Global, 2025) Mandeep Bharti; Rohit Chauhan; Uma Pandey; Abhishek Kumar Maurya
Since technology is rapidly growing, new opportunities are emerging for enhancing cultural and educational tourism. Augmented Reality (AR) and Virtual Reality (VR) are some examples of immersive technologies that have the potential to revolutionize tourists' experiences with cultural heritage, especially in terms of more interaction and personalization. As India is a country rich in history, culture, and diversity, the introduction of AR and VR into tourism will provide an opportunity to preserve and promote extensive cultural heritage. This chapter investigates how cultural-educational tourism in India can incorporate AR and VR technologies. In this light, the chapter will start by examining AR and VR through an overview, including definitions and key concepts, and following their global applications. The chapter then delves into the benefits and challenges accruing to the implication of these technologies within the tourism sector, especially on how it will go on to help further the cultural-educational experiences of tourists in India. © 2025, IGI Global.