Browsing by Author "H.P. Mathur"

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Competitive Advantage Through Social Media: A Study of Indian Firms
(Springer, 2018) Pallavi Thacker; H.P. Mathur
The purpose of this paper is to visit the role of social media in attaining or/and sustaining competitive advantage. Not before some 5–10 years, especially in the Indian context, was social media this active and influential. Internet existed merely as a source of information; and nothing more. Technological and social advances have led internet to give birth to an entirely new phenomenon called “social media”. Twitter, Facebook, LinkedIn, and many other web platforms have been established. People share their views, companies promote themselves, all the protests and campaigning is done, very much through social media. In this changed time, companies are opting to stand out among their competitors through the use of social media. In proposing out the new social marketing strategies, this paper contributes to the literature pool as well as opens scope for practicing new ways to gain advantage through social media. © 2018, Springer Nature Singapore Pte Ltd.
Conceptual Development of Factors Driving Fintech Adoption by Farmers
(School of Management Sciences, 2022) Vandana; H.P. Mathur
The study aims to identify most prominent factors for fintech adoption by farmers and proposes a conceptual framework on the basis of factors identified. The study finds that perceived risk is the most dominating factor that negatively affects the intention to adopt fintech products and services by farmers globally. Perceived risk and security are the major concerns to adopt fintech services. Other dominating factors are perceived usefulness, trust, perceived ease of use, convenience and social influence. Attitude, perceived risk, perceived value and user innovativeness are the significant mediators used in the literature. Demographic factors like age, gender and experience are the major moderators that strongly affected the association between drivers of fintech and intention to use it. The study also offers a new conceptual framework to enhance adoption of fintech products and services by farmers globally. © The Aurthour 2022.
Microfinance clients' awareness index: A measure of awareness and skills of microfinance clients
(Elsevier Ltd, 2015) Vinita Kalra; H.P. Mathur; P.V. Rajeev
The promotion of financial education for poor people in developing countries calls for work on several fronts, one of which is to develop a measure to evaluate the outcome of financial education in relation to broader development goals. This paper proposes a Microfinance Clients' Awareness Index (MCAI) to determine the level of financial awareness of microfinance clients. This index is a comprehensive measure that incorporates information on several aspects of financial awareness in one single number lying between 1 and 2, where 1 denotes complete ignorance and 2 indicates complete financial awareness of the microfinance product. © 2015.