Browsing by Author "Rajeev Kumar Yadav"

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UNRAVELING HEALTH AND WELLNESS NARRATIVES IN BOLLYWOOD SPORTS BIOPICS: A HEALTH COMMUNICATION PERSPECTIVE
(Amity University, 2023) Rajeev Kumar Yadav; Ankit Kumar Singh; Mehrazun Neesa Haque; Pranav Mishra
Over the past decade, sports biopics have emerged as powerful mediums for celebrating the journeys of esteemed athletes and conveying poignant messages about health, resilience, and overall well-being. This research undertakes a qualitative examination of three notable Bollywood sports biopics released during this period: "Bhaag Milkha Bhaag" (2013), "Mary Kom" (2014), and "Soorma" (2018). The study aims to elucidate how these films depict themes of health and wellness and to evaluate the effectiveness of health-related communication within their narratives. It meticulously analyzes various aspects including narrative structure, dialogue, visual representation, and cultural context, cross-referencing health information with credible sources. The research objectives encompass qualitatively exploring the presence of health and wellness themes in the chosen Bollywood sports biopics, assessing the efficiency of health communication strategies employed, and gauging the films' potential to inspire healthy behavior. Utilizing content analysis, the study identifies significant health-related motifs embedded within these cinematic works. Ultimately, the research endeavors to underscore the potential of Bollywood sports biopics as catalysts for fostering healthy lifestyle choices. By accentuating their role as vehicles for health communication, this study contributes to the domain of health communication, offering invaluable insights for health communicators, filmmakers, and public health professionals striving to effectively promote health through mainstream media channels. Additionally, the research delves into the role of films in cultivating positive behaviors, conducting a thorough evaluation of the accuracy and impact of health-related messaging and the portrayal of health and wellness themes within the selected Bollywood sports biopics. © (2023). All Rights Reserved.