Browsing by Author "Vishal Kumar Laheri"

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A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
(Emerald Publishing, 2024) Vishal Kumar Laheri; Weng Marc Lim; Purushottam Kumar Arya; Sanjeev Kumar
Purpose: The purpose of this paper is to examine the purchase behavior of consumers towards green products by adapting and extending the theory of planned behavior with the inclusion of three pertinent environmental factors posited to reflect environmental consciousness in the form of environmental concern, environmental knowledge and environmental values. Design/methodology/approach: The data was collected from 410 consumers at shopping malls with retail stores selling green and non-green products in a developing country using cluster sampling and analyzed using covariance-based structural equation modeling. Findings: The findings of this study indicate that environmental factors reflecting environmental consciousness positively influence consumers’ attitude towards purchasing green products, wherein consumers’ environmental values have a stronger influence than their environmental concern and environmental knowledge. The findings also reveal that subjective norm, attitude and perceived behavioral control toward purchasing green products positively shape green purchase intention. The same positive effect is also witnessed between green purchase intention and behavior. However, perceived behavioral control towards purchasing green products had no significant influence on green purchase behavior. Practical implications: This study suggests that green marketers should promote environmental consciousness among consumers to influence and shape their planned behavior towards green purchases. This could be done by prioritizing efforts and investments in inculcating environmental values, followed by enhancing environmental knowledge and finally inducing environmental concern among consumers. Green marketers can also leverage subjective norm and perceptions of behavioral control toward purchasing green products to reinforce green purchase intention, which, in turn, strengthens green purchase behavior. This green marketing strategy should also be useful to address the intention–behavior gap as seen through the null effect of perceived behavioral control on purchase behavior toward green products when this strategy is present. Originality/value: This study contributes to theoretical generalizability by reaffirming the continued relevance of the theory of planned behavior in settings concerning the environment (e.g. green purchases), and theoretical extension by augmenting environmental concern, environmental knowledge and environmental values with the theory of planned behavior, resulting in an environmentally conscious theory of planned behavior. The latter is significant and noteworthy, as this study broadens the conceptualization and operationalization of environmental consciousness from a unidimensional to a multidimensional construct. © 2024, Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya and Sanjeev Kumar.
Assessment of Market Performance and Influencing Factors of Indian Initial Public Offerings (IPOs)
(Associated Management Consultants Pvt. Ltd., 2025) Anshika Agarwal; Purushottam Kumar Arya; Harshal Patil; Vishal Kumar Laheri
Purpose: This study evaluated the short- and long-term market performance of Indian initial public offerings (IPOs) listed on the National Stock Exchange (NSE) between January 2019 and December 2022. The research aimed to assess sector-specific trends, the impact of institutional participation, and the influence of macroeconomic events, particularly the COVID-19 pandemic, on IPO performance. Methodology: The study analyzed a sample of 138 IPOs using quantitative methods, including regression analysis, to determine key factors influencing subscription trends and post-listing performance. Primary and secondary market returns were examined to assess market resilience, with a sector-specific focus on finance and engineering. Findings: The findings revealed that the financial sector demonstrated resilience, maintaining positive returns despite temporary downturns during the COVID-19 crisis. Post-pandemic, IPOs exhibited sustained positive performance. Institutional engagement was identified as a significant determinant of IPO subscription levels. The sector-wise analysis highlighted varying performances, with finance and engineering showing notable results. Practical Implications: The study underscored the importance of institutional participation in IPO performance and provided valuable insights for investors, analysts, and policymakers. Understanding sector-specific trends and macroeconomic influences can enhance investment strategies and market forecasting. Originality: This research contributed to the existing literature by offering a comprehensive assessment of IPO performance in India, particularly during and after a global crisis. It highlighted the sensitivity of IPO returns to external factors and methodological approaches, offering guidance for future investment decisions and policy frameworks. © 2025, Associated Management Consultants Pvt. Ltd.. All rights reserved.
Bridging the Green Gap: Mediating Effects of Environmental Habits and Values on Consumer Behaviour
(Sage Publications India Pvt. Ltd, 2025) Vishal Kumar Laheri
In the twenty-first century, environmental issues have a significant impact, and sustainability is a global priority. The excessive consumption habits of individuals and the overexploitation of natural resources by industries are the leading causes of ongoing environmental degradation. This study focuses on understanding consumers’ attitudes and behaviour towards purchasing green products. Using cluster sampling, the study gathered responses from 410 consumers through structured questionnaires at retail stores that sell green products. The data were analyzed using covariance-based structural equation modelling and the Hayes process macro to perform a parallel mediation analysis. The results indicate that a positive attitude towards green products influences the intention to purchase them, positively affecting actual purchase behaviour. Additionally, the study found that environmental habits and values play a mediating role in the relationship between attitude and intention to purchase green products. Specifically, environmental habits have a stronger indirect effect compared to environmental values. The research indicates that green marketers can foster environmental habits from a young age through eco-awareness initiatives. Additionally, providing incentives for purchasing green products can significantly promote environmentally conscious consumer behaviour. © 2025 International Management Institute, New Delhi.
Consumer Buying Behaviour for Green Products in India
(Palgrave Macmillan, 2021) Vishal Kumar Laheri; Anuradha Malik
India being an emerging economy and world’s third largest consumer market has tremendous potential for the development of green products. The compounded annual growth rate (CAGR) of green products in India is 20–25 per cent as per various research studies. Numerous factors such as rise in household income, demographic advantage due to increasing working population, abundant natural resources, and prudent government policies contribute to the growth of the green product market in India. The present chapter has integrated conceptual aspects related to green products, and empirically examined the same in India’s context. The chapter has presented an overview of the theoretical outlook on green product management, green products market in India, and green marketing practices adopted by top Indian companies and companies around the world. The behavioural aspects of consumer towards green products are discussed with reference to Indian consumers. Various facilitating and inhibiting factors are elucidated, which can be helpful in formulating marketing strategies for selected green product categories. The theory of planned behaviour model of Ajzen (Organisational Behavior and Human Decision Processes, 50(2), 179–211, 1991) has been used to examine the Indian consumer buying behaviour for green products. The chapter has also put forward managerial implications and scope for further studies. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.
Moderating effect of facilitators and barriers for purchase of green products in India
(Associated Management Consultants Pvt. Ltd., 2020) Vishal Kumar Laheri
The paper aimed to study the influence of factors that enable and inhibit consumers to purchase selected green product categories, that is, organic food products, organic personal-care products, and energy-efficient products. The enabling and inhibiting factors were examined as a moderator between purchase intention and purchase behavior of consumers for green products. Data for the research were collected from 506 Indian consumers. It was found that facilitators (i.e. health, environment friendly, certification, minimum use of pesticides, superior quality, and recyclability) for selected green product categories significantly influenced the purchase intention and purchase behavior of consumers. However, with respect to barriers (i.e. high price, lower availability, lower promotion, lack of certification, lack of well-known brands, resistance to change), it was found that for organic food products and organic personal care products, there was an interaction effect, but for energy-efficient products, there was no significant interaction effect on purchase intention and purchase behavior of consumers for green products. The identified facilitators and barriers for selected green product categories can be helpful for the marketers in minimizing the ‘intention-behavior gap’ among Indian consumers for the purchase of selected green products. The study provides novel insights on the complex buying behavior of Indian consumers for selected green product categories using important variables, that is, facilitators and barriers as moderator between purchase intention and purchase behavior of consumers. The study examined separate models using the process tool for each green product category for both facilitators and barriers for its purchase by consumers. © 2020, Associated Management Consultants Pvt. Ltd.. All rights reserved.
Understanding Consumer Behavior Through AI-Powered Recommender Systems: A Systematic Review and Bibliometric Perspective
(Associated Management Consultants Pvt. Ltd., 2025) Aparna Kumari; Vishal Kumar Laheri
Purpose: This study examined the evolving landscape of recommender systems (RSs) and their impact on consumer purchasing behavior by identifying key research themes, trends, and gaps in the current literature. Methodology: A bibliometric analysis and systematic literature review (SLR) of 312 articles was conducted using the R package to perform performance analysis and scientific mapping, aiming to investigate the intellectual framework of the field, emerging issues, and research trends. Findings: The study identified four prominent themes: the role of RSs and AI in consumer decision support, trust, and adoption; the consumer privacy paradox in personalized commerce; and communication strategies in web personalization. The research indicated a shift toward adaptive, emotionally intelligent, and privacy-conscious RSs. Practical Implications: The results provided crucial insights for platform practitioners and developers to create RSs that enhanced personalization while addressing key issues related to trust, privacy, and user engagement, thereby improving the consumer experience and retention. Originality: This paper offered a comprehensive and organized summary of the fragmented literature on RSs and consumer behavior. By integrating bibliometric analysis with an SLR presented a unique, data-driven framework for future academic exploration and responsible innovation in digital commerce. © 2025, Associated Management Consultants Pvt. Ltd.. All rights reserved.