Decoding the Investment Dilemma: The Interplay of Interest, Trust, Information, and Financial Awareness

Abstract

The study identifies the facilitators shaping investors’ intention to invest in India’s two prominent metro regions. Our study evaluated the continuance intention to invest of 645 investors utilizing structural equation modeling under the guidance of three theories, that is, the theory of reasoned action, information processing theory, and perspective theory. The direct and indirect linkages in the proposed model were examined using mediation and moderation analyses. The results indicate that interest in investment is magnified by perceived trust, investors’ attitudes, and the source of information, escalating continuance intention to invest. Furthermore, the association between interest in investment and continuance intention to invest is enhanced by financial awareness, whereas it is weakened by perceived uncertainty. © 2025 Association for Financial Counseling and Planning Education®.