Title:
Consumer acceptance of genetically modified (GM)- Cowpeas in sub-Sahara Africa

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Cowpea (known as black-eyed peas in America) is the most important indigenous African grain legume for both home use and as a cash crop. Because of its tolerance to drought, it is especially important for the Sahel. Genetic transformation of cowpea with Bacillus thuringiensis (Bt) genes to control pod-boring insects has many advantages, but little is known of the potential consumer response. This article analyzes and reports the results of a survey of 200 consumers in northern Nigeria concerning consumer awareness of and acceptance of biotechnology. Ninety percent of the respondents were aware of genetically modified (GM) products. Those respondents who were most concerned about the ethics of genetic transformation were likely to disapprove of such products, while those individuals who identified international radio as an information source were more likely to approve of GM technology. © 2008 by The Haworth Press.

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