Factors influencing adoption of metaverse platform: Gen Z perspective

Abstract

This chapter examines Generation Z metaverse platform acceptance. This study examined participants' use intentions using the extended unified theory of acceptance and use of technology (UTAUT2) paradigm. The study exclusively covers Delhi NCR and considers games platform in metaverse; hence, conclusions can only be applied to games platform. Several factors influence consumers' intention to use metaverse platforms. This category includes performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, price value, and habit. This research also shows a strong correlation between behavioral intention and use behavior with respect to metaverse in gaming platform use. © 2025 by Pravin Chandra Singh, Abhishek Kumar Pandey, Premendra Sahu, Vishal Kumar Singh, Sujay Vikram Singh, Kumari Neelam and Pankaj Kumar. All rights reserved.