| 10421 |
9781003037347 |
Defining, Measuring and Managing Consumer Experiences |
Annarita Sorrentino |
2020 |
Taylor & Francis |
Link |
| 10422 |
9781315204079 |
Digital Sport Marketing: Concepts, Cases and Conversations |
Alan Seymour; Paul Blakey |
2020 |
Taylor & Francis |
Link |
| 10423 |
9781003010197 |
Entrepreneurial Marketing: How to Develop Customer
Demand |
Edwin J. Nijssen |
2021 |
Taylor & Francis |
Link |
| 10424 |
9781003128052 |
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour |
Katarzyna Sanak-Kosmowska;
Henryk Mruk; Jasper Tilbury; Mark Aldridge |
2021 |
Taylor & Francis |
Link |
| 10425 |
9781351137713 |
Handbook of Research Methods in Consumer Psychology |
Frank R. Kardes; Paul M. Herr;
Norbert Schwarz |
2019 |
Taylor & Francis |
Link |
| 10426 |
9780429322501 |
Influencer Marketing: Building Brand Communities and
Engagement |
Sevil Yesiloglu; Joyce Costello |
2020 |
Taylor & Francis |
Link |
| 10427 |
9780367443382 |
Integrated Marketing Communication: Advertising and
Promotion in a Digital World |
Jerome M. Juska |
2021 |
Taylor & Francis |
Link |
| 10428 |
9781003014454 |
Integrated Storytelling by Design: Concepts, Principles and
Methods for New Narrative Dimensions |
Klaus Sommer Paulsen |
2021 |
Taylor & Francis |
Link |
| 10429 |
9781003081326 |
Internal Marketing: Theories, Perspectives, and Stakeholders |
David M. Brown |
2020 |
Taylor & Francis |
Link |
| 10430 |
9780429055089 |
International Sport Marketing: Issues and Practice |
Michel Desbordes; André
Richelieu |
2019 |
Taylor & Francis |
Link |
| 10431 |
9781003196617 |
Marketing Analytics: Statistical Tools for Marketing and
Consumer Behavior Using SPSS |
José Marcos Carvalho de
Mesquita; Erik Kostelijk |
2021 |
Taylor & Francis |
Link |
| 10432 |
9780429684883 |
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management |
Thomas Fotiadis; Dimitris
Folinas; Konstantinos Vasileiou; Aggeliki Konstantoglou |
2022 |
Taylor & Francis |
Link |
| 10433 |
9780429456701 |
Midnight’s Grandchildren: How Young Indians Are Disrupting
the World’s Largest Democracy |
Mark Hannant |
2018 |
Taylor & Francis |
Link |
| 10434 |
9781003001430 |
Netnography Unlimited: Understanding Technoculture Using
Qualitative Social Media Research |
Robert V. Kozinets; Rossella
Gambetti |
2020 |
Taylor & Francis |
Link |
| 10435 |
9781351269360 |
Neuromarketing in India: Understanding the Indian Consumer |
Tanusree Dutta; Manas Kumar
Mandal |
2018 |
Taylor & Francis |
Link |
| 10436 |
9780429446801 |
Qualitative Research in Marketing and Management: Doing
Interpretive Research Projects |
Chris Hackley |
2019 |
Taylor & Francis |
Link |
| 10437 |
9780429489327 |
Strategic Marketing: Concepts and Cases |
Russell Abratt; Michael Bendixen |
2018 |
Taylor & Francis |
Link |
| 10438 |
9781315108537 |
Winning with Data: CRM and Analytics for the Business of
Sports |
Fiona Green |
2018 |
Taylor & Francis |
Link |
| 10439 |
9781351039741 |
Agribusiness: An International Perspective |
Julian Roche |
2019 |
Taylor & Francis |
Link |
| 10440 |
9780429273155 |
Becoming a Supply Chain Leader: Mastering and Executing
the Fundamentals |
Sourya Datta; Sudip Das;
Debasis Bagchi |
2021 |
Taylor & Francis |
Link |
