Browsing by Author "Rai S.S."

Now showing 1 - 3 of 3
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    A Bibliometric Review of Organic Menus at Restaurants: Research Streams and Future Research Path
    (Routledge, 2024) Raj V.A.; Jasrotia S.S.; Rai S.S.; Ansari I.A.
    This study aims to do a bibliometric analysis of the literature available on the organic menu at a restaurant to extract insights into the study area and provide direction for future research. Fifty-nine documents were extracted using the Scopus scientific database published in the restaurant�s organic menu area. VOSviewer and R-based Bibliometric software have been used for conducting bibliometric analysis. The trending themes are food aesthetics, alternative food networks, food quality, sustainability and acceptability. The four clusters identified in the organic menu literature identified the behavioral intention of consumers, sustainable development, marketing management and procurement of organic food for the restaurant. The study will first conduct a bibliometric analysis to discover the trending themes and clusters in the organic menu literature. Based on the review, the customer organic menu adoption framework has been developed to understand the study topic better. The study�s findings will help managers and practitioners easily understand the trend in the literature on organic menus at the restaurant, which will help formulate marketing strategies and policies. � 2022 Taylor & Francis Group, LLC.
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    Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides
    (Emerald Publishing, 2024) Raj V.A.; Jasrotia S.S.; Rai S.S.
    Purpose: Buy-now, pay-later (BNPL) services can put consumers into a debt trap by encouraging consumers to buy things they cannot afford, leading to a culture of materialism and consumerism. Therefore, this research aims to investigate how materialism can influence BNPL use and impulsive and compulsive buying. Additionally, the authors examine if BNPL use and impulsive buying mediate between materialism and compulsive buying. Design/methodology/approach: Data from 556 participants were collected through a structured questionnaire via an online survey. Structural equation modeling (SEM) using SMART PLS 4 was employed to analyze the relationship between variables and to test the proposed hypotheses. Findings: Materialism impact BNPL use and increases the inclination for impulse buying, precipitating compulsive buying behavior. However, BNPL use does not directly influence compulsive buying. The mediating relationship was identified, where BNPL use, and impulsive buying mediate the relationship between materialism and compulsive buying. Practical implications: BNPL use alone does not inevitably lead to compulsive buying. The only way BNPL use could lead to compulsive buying is through impulsive buying. Therefore, BNPL service providers need to foster responsible buying habits due to the rise in impulsive buying, which, if not controlled, could lead to a debt trap resulting from compulsive buying. Originality/value: This study contributes to the limited BNPL literature because there is speculation, but the scarcity of empirical evidence to substantiate, how materialism influences BNPL use and increases the inclination for impulse buying, precipitating compulsive buying behavior. � 2023, Emerald Publishing Limited.
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    Sustainable purchase intentions towards organic food during Covid-19 pandemic: an exploratory study on Indian consumers
    (Emerald Publishing, 2024) Raj V.A.; Rai S.S.; Jasrotia S.S.
    Purpose: This study aims to determine the factors influencing consumers� organic food purchase intention during Covid-19 and how Covid-19 impacted these factors. Understanding these factors will assist marketers in making strategic decisions on how to market their products during a crisis. Design/methodology/approach: This study used a quantitative approach. Data were collected online from 278 organic food consumers based in India. The partial least squares-path modelling method was used for data analysis. Findings: The results revealed that Covid-19 has substantially impacted consumers' health consciousness, environmental concern, availability, price and intention to buy organic food. This study also revealed that health consciousness, environmental concerns and availability of organic food affect consumers� purchase intention even during the Covid-19. However, it has been found that price consciousness does not influence consumers� purchase intention during Covid-19. Practical implications: Marketers should come up with innovative promotional strategies. Providing information related to quality checks on packages, expanding online sales channels, boosting promotional activities and emphasising the long-term benefits of organic food items should be the go-to marketing strategy of organic food. Originality/value: The study adds value to the extant literature by examining consumers' purchase intention towards organic food using more customised and thorough constructs that appear to be more practical during the challenging times of Covid-19 and whose findings are not restricted by some pre-established theoretical assumptions. � 2023, Emerald Publishing Limited.