Browsing by Author "Samee, Sayyad"

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    Brain Inspired Visual Effects and Animation Psychological Computing Impact in Indian Television Advertisement Pre and Post 2000s
    (IOS Press BV, 2021) Dhanunjay, Gondi Surender; Singh, Pranjal; Samee, Sayyad; Vengatesan, K.; Kumar, Abhishek; Singhal, Achintya
    Technology in its immense boom in the last decade has made us aware of a lot of ways to increase consumer potential and engagement with different products in various spheres and aspects of production. Taking this idea forward, the main idea of this study is to identify the major visual effects facets being used and how they contributed towards consumer engagement. In this regard, a pilot study was done and then questionnaire has been prepared which was completed by 369 participants between the age group 18-60 years. Hence the main aim of this work is to use statistical data to understand how the last decade has proved beneficial for the Advertising industry through the use of visual effects Statistical analysis is used to interpret the data. � 2021 The authors and IOS Press. This article is published online with Open Access by IOS Press and distributed under the terms of the Creative Commons Attribution Non-Commercial License 4.0 (CC BY-NC 4.0).