Browsing by Author "Yadav, Manish Kumar"

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    Linking Socio-Demographic Profile and Attribute Preference of Branded Dairy Consumers with Communication Effectiveness of Branded Dairy Products
    (Agri Bio Research Publishers, 2022) Pareek, Vandana; Yadav, Manish Kumar; Singh, Neeraj
    Companies adopt standardized product and communication strategies, largely ignoring the need for customer profiling and understanding consumer preferences. The present paper seeked to understand the socio-demographic profile of dairy customers, their attribute preferences, and sources of brand awareness to enable dairy marketers to design an effective communication strategy. A multi-method research approach was adopted in the present study conducted in Uttar Pradesh. The study concluded that the companies� communication efforts were inadequate and the awareness level of consumers was dismal. The pull generated by the dairy companies in the market was deficient. Examination of the socio-demographic profile of dairy consumers presented significant implications for marketers. The study of preference of attributes regarding the purchase of dairy products indicated that dairy being a food item, attributes validating the aptness of consumption were given preference over price, place and promotion. Quality taste, freshness, and flavour were the most sought-after attributes for all dairy items under study. � 2022, Agri Bio Research Publishers. All rights reserved.
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    Usability Analysis of Indian Institutes of Science Education and Research (IISERs) Library Websites: A Study
    (University of Idaho Library, 2021) Yadav, Manish Kumar; Mishra, Rajani
    The accessibility, efficiency, and effectiveness of the websites of Indian Institutes of Science Education and Research (IISERs) libraries are evaluated in this paper. Online survey and observation methods were considered suitable for conducting the research. A Checklist was prepared and used for the data collection from the websites of IISERs. Study shows that selected IISER libraries have helpful websites but have overlooked the essential usability characteristics and tend to be in the primitive phase. Most of the websites of the selected IISER libraries were relatively simple. They had fundamental and popular usability characteristics in terms of general library information, search features, Web 2.0 applications, ILL, etc. In the selected websites of IISER libraries, tremendous potential for development has been found. The study results would help enhance the usability characteristics of IISERs' libraries' websites, which will eventually support library users who use library services frequently. The research would also encourage webmasters to promptly review their websites to improve usability ratings based on online usability tools. � 2021, Library Philosophy and Practice. All Rights Reserved.