Publication:
Brain Inspired Visual Effects and Animation Psychological Computing Impact in Indian Television Advertisement Pre and Post 2000s

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dc.contributor.authorDhanunjay, Gondi Surender
dc.contributor.authorSingh, Pranjal
dc.contributor.authorSamee, Sayyad
dc.contributor.authorVengatesan, K.
dc.contributor.authorKumar, Abhishek
dc.contributor.authorSinghal, Achintya
dc.date.accessioned2025-01-30T06:12:18Z
dc.date.available2025-01-30T06:12:18Z
dc.date.issued2021
dc.description.abstractTechnology in its immense boom in the last decade has made us aware of a lot of ways to increase consumer potential and engagement with different products in various spheres and aspects of production. Taking this idea forward, the main idea of this study is to identify the major visual effects facets being used and how they contributed towards consumer engagement. In this regard, a pilot study was done and then questionnaire has been prepared which was completed by 369 participants between the age group 18-60 years. Hence the main aim of this work is to use statistical data to understand how the last decade has proved beneficial for the Advertising industry through the use of visual effects Statistical analysis is used to interpret the data. � 2021 The authors and IOS Press. This article is published online with Open Access by IOS Press and distributed under the terms of the Creative Commons Attribution Non-Commercial License 4.0 (CC BY-NC 4.0).
dc.identifier.doihttps://doi.org/10.3233/APC210256
dc.identifier.isbn978-164368218-1
dc.identifier.issn9275452
dc.identifier.urihttps://dl.bhu.ac.in/ir/handle/123456789/25800
dc.publisherIOS Press BV
dc.subjectBrain inspired animation
dc.subjectCognitive science
dc.subjectPerformance measurement
dc.subjectTelevision advertisement
dc.titleBrain Inspired Visual Effects and Animation Psychological Computing Impact in Indian Television Advertisement Pre and Post 2000s
dc.typeArticle
dspace.entity.typePublication
journal.titleAdvances in Parallel Computing
journalvolume.identifier.volume39

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2021