Role of metaverse in events industry: An empirical approach

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dc.contributor.authorSingh S.V.
dc.contributor.authorSingh P.C.
dc.contributor.authorSingh K.
dc.contributor.authorNain A.
dc.date.accessioned2025-01-13T07:04:19Z
dc.date.available2025-01-13T07:04:19Z
dc.date.issued2024
dc.description.abstractThe metaverse holds immense potential to transform the event industry, seamlessly blending augmented reality, virtual reality, and internet-based platforms to deliver captivating and engaging experiences. This proposal delves into the profound impact of the metaverse on event organization and participation, showcasing the success of platforms such as Decentraland and Roblox in hosting virtual events. The study explores the various factors that impact the adoption of metaverse, such as performance expectations, ease of use, social influence, and facilitating conditions. The findings highlight the significance of technology that is easy to use, a strong infrastructure, and making use of social networks. This research provides valuable insights for event organizers to improve consumer engagement and adoption rates, ultimately integrating the metaverse into the event industry. � 2024, IGI Global. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-2272-7.ch009
dc.identifier.isbn979-836932273-4; 979-836932272-7
dc.identifier.urihttps://dl.bhu.ac.in/ir/handle/123456789/1480
dc.language.isoen
dc.publisherIGI Global
dc.titleRole of metaverse in events industry: An empirical approach
dc.typeBook chapter
journal.titleNew Technologies in Virtual and Hybrid Events

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